From Celine to Louis Vitton: Lisa of BLACKPINK's Reign as Advertising Gold
Lisa Manoban, better known by her stage name Lisa, isn't just a globally recognized K-pop idol and member of BLACKPINK, she's a brand magnet. Her captivating presence, trendsetting style, and immense influence have made her a highly sought-after face for countless brands across the globe. Let's delve into the world of Lisa's advertising prowess:
Luxury Legacy:
Louis Vuitton: Lisa from LLOUD, has officially joined the prestigious ranks of Louis Vuitton House Ambassadors as of 2024.Her unique blend of edgy streetwear and sophisticated glamour aligns perfectly with the brand's evolving identity under creative director Nicolas Ghesquière.
Celine: Since 2020, Lisa has reigned as the Global Ambassador for French luxury house Celine. Her edgy yet elegant persona perfectly embodies the brand's aesthetic, visible in her appearances at Paris Fashion Week and countless campaigns showcasing Celine's apparel, accessories, and fragrances.
Bulgari: Another feather in her luxurious cap, Lisa became a Global Brand Ambassador for Italian jewelry powerhouse Bulgari in 2020. Her association with Bulgari has seen her adorned in their dazzling pieces, gracing campaigns for iconic collections like Serpenti and B.Zero1.
Reaching a Wider Audience:
Lisa's influence extends beyond high-end fashion:
MAC Cosmetics: In 2020, Lisa became the first female K-pop idol to be named a global ambassador for MAC Cosmetics. Her vibrant personality shone through campaigns promoting their limited-edition collections and signature products.
AIS Thailand: Back in her home country, Lisa maintains a strong presence, notably as a brand presenter for Thailand's leading mobile network operator, AIS.
Chivas Regal: Further solidifying her global appeal, Lisa partnered with Chivas Regal in 2022, becoming the face of their "I Rise, We Rise" campaign, promoting inclusivity and success.
The Lisa Effect:
The impact of Lisa's endorsements is undeniable. Products she promotes often see a surge in sales and global recognition. This "Lisa effect" is a testament to her unparalleled influence and the trust she's built with her massive fanbase.
What's Next?:
As Lisa continues to break records and expand her global reach, one thing's for sure: her reign as an advertising queen is far from over. Expect to see her captivating charm gracing even more brands in the future!